From concept to glass: the creative process behind every VDGLASS design
Designing custom glassware is not merely about creating a functional object. It is about transforming a brand’s identity into a tangible product, an object that communicates through aesthetics, ergonomics, and purpose.
At VDGLASS, this transformation is the result of a structured process that combines technical expertise, a deep understanding of the client’s needs, and a strong passion for glass.
Every project begins with an idea, evolves into a distinctive concept, and is brought to life through a precise and proven production workflow. This article presents our method: a complete creative and manufacturing journey, from the initial vision to the finished glass.
Listening and analysis: the foundation of authentic glass design
Each custom-designed glass we create begins with a thorough listening and analysis phase.
Our team examines the brand’s values, positioning, audience, and communication objectives. This foundation allows us to define a clear creative direction, translating identity into concrete design elements such as shapes, finishes, textures, and decorative techniques.
Thanks to our extensive experience in branding on glass, we capture the elements that make each brand unique. This step results in a clear design idea: a concept capable of representing the brand in a distinctive and coherent way.
Creative concept: when design speaks the brand’s language
Once the groundwork is set, we develop a creative concept. This is more than just a visual proposal, it’s a strategic design direction.
Our goal is to create a glass that not only looks beautiful but also tells a story, evokes emotion, and embodies brand values.
This is where every detail matters: the silhouette of the glass, the balance between form and function, and the opportunity to integrate decorative elements such as UV screen printing, engraving, or digital printing.
Every choice is tailored to build a consistent and powerful brand presence on glass.
Technical design: where aesthetics meets functionality
The core of our know-how lies in technical design, where creative intent is shaped into a functional product.
We define the most ergonomic and practical form based on the intended use, tasting, serving, or display, and select the appropriate type of glass, considering thickness, weight, and balance.
This stage is essential for transforming the concept into a viable project, ready for glass prototyping. Through constant collaboration between designers and technicians, we refine every detail to ensure performance, safety, and aesthetic consistency.
Technical drawing and glass prototyping: giving shape to ideas
At this point, the glass takes its initial physical form. We develop a fully customized technical drawing that includes all dimensional and production specifications. Based on this, we produce a prototype, a key step to validate the product before moving into full production.
During the glass prototyping phase, we assess resistance, stability, capacity, and visual impact. This process allows the client to experience the design firsthand and make any necessary adjustments prior to final approval.
Sampling and production: quality, technology, and craftsmanship
Once the prototype is approved, we proceed with a pre-production sample for final verification.
Production then begins at our facilities, which are equipped with advanced technologies for glass processing and decoration.
Each phase is subject to strict quality control protocols. Thanks to our collaboration with FERMAC—our sister company specializing in high-tech decorating machinery—we are able to offer innovative solutions that are also sustainable, optimizing resources and minimizing waste.
The result is a premium-quality product, ready for global distribution.
Decoration and customization: the last step
Decoration is the final and decisive step that transforms a glass into a distinctive brand asset.
We offer a wide range of techniques, including UV printing, digital printing, laser engraving, and others, to add logos, graphics, color effects, or special finishes.
Every detail is designed to enhance the overall glass design and strengthen brand recognition.
In both retail environments and on-premise settings, customized glasses act as powerful branding tools: they capture attention, reinforce brand recall, and elevate the product experience.
Case Studies: when a glass tells a story
Over the years, we have collaborated with leading brands in the wine, beer, spirits, beverage, and coffee industries.
Each project has delivered a unique result: from the elegance of a historic winery, to the bold identity of a new gin label, to the energy of a cold brew start-up.
In every case, the final product has been a custom glass capable of representing the brand with impact, enhancing perception and supporting commercial positioning in key markets.
A tailored process for every client
Flexibility is one of VDGLASS’s core strengths. We adapt to different production volumes and project scopes, ranging from large-scale industrial runs to limited artisan productions.
Each client is supported by a dedicated team, providing expert guidance throughout the entire creative and manufacturing process.
Our work is driven by innovation and professionalism. We continuously invest in research and development, stay ahead of industry trends, and deliver solutions that are not only original and functional, but also sustainable.
Your Brand Deserves a Distinctive Expression
A glass is more than a vessel. It is a medium of communication, an expression of identity, and a strategic design element.
At VDGLASS, every detail matters. Each step of our process is designed to highlight your brand’s value and transform an idea into a functional and memorable design.
Discover our creative process and start developing your next custom glassware project with VDGLASS.